What is the place of digital media in our lives?
What is the place of digital media in our lives?
Students will be able to ...
After you view the video complete the Digital Life 102 Quiz.
Tally your scores and compare your responses with another student sitting next to you. Discuss the following questions:
(1) Which one or two answers surprised you the most?
(2) Which one or two statistics most closely reflect how you use digital media in your own life? Which are the farthest from your own personal experience?
Key terms to know:
digital media: electronic devices and media platforms such as computers, cell phones, video, the Internet, and video games that allow users to create, communicate, and interact with one another or with the device or application itself.
digital citizenship: navigating the digital world, safely, responsibly and ethically
Complete the Digital Life 102 Assessment.
What are the consequences of over-sharing online?
Though there are many benefits to sharing information online, the Internet should generally be considered public because: (1) “private” information can become public if passed on, and (2) posts in many online communities are public by default. Most information posted online: (1) can be searched, (2) can be seen by HUGE, invisible audiences, (3) can be copied, altered, and sent to others, and (4) is persistent – it’s almost impossible to take down, as it can start to spread the minute it is posted. Information that people post can get out of their control fast, so it is important to consider the consequences beforehand.
Video: Brittney's Story - Posting Something You Regret
Video: Eva's Story - When Messages Spread
After reviewing both videos, complete the following activity: Oops! I Broadcast It on the Internet
How can information you post on the Internet affect your future opportunities?
Everything they or anyone else posts about them online becomes part of a public online presence known as a digital footprint.
Information in a digital footprint becomes public by being copied and passed on so that it can be searched and viewed by a large, invisible audience. Information in a digital footprint is often permanently online, because it is archived in a variety of ways and passed on by others.
Video: Abbas's Story - Pride in Your Digital Footprint
Complete the following activity: College Bound
A digital footprint is all the information online about a person either posted by that person or others. The information in it can become public because it can be searched, copied, and passed on so that it plays to a large invisible audience. It can be difficult or impossible to remove, and it therefore becomes a permanent part of their online image. A reputation may be enhanced by information on interests and activities, opinions, and material giving a consistent picture of oneself.
Complete the following activity: Digital Footprint
Does It Matter Who Has Your Data?
Consider the ways websites and companies collect data online and utilize it to personalize content for their users, as well as consider companies’ motives in doing so. The searches they perform and websites they choose to visit also reveal information about themselves. When you input information into a website – such as profile information or search terms – you are telling that site something about yourself. The companies that run the sites track this data. They then use it to target users with specific content, especially advertising related to their interests. One of the first companies to track and target users online was Amazon.com. It created technology that could match people’s preferences with other users whose buying habits were like their own, and make recommendations on that basis. This kind of targeting worked, and Amazon’s sales grew rapidly. More recently, Amazon began to sell e-books (electronic books). With e-books, the company can track information about what you read, what pages you skip, and what you highlight. Amazon then uses this information to figure out what books to recommend to you (Pariser, The Filter Bubble, 2011, p. 29). Other companies, such as Netflix (which offers movies that you can order by DVD or stream online) and Pandora (which allows you to rate music in real time), have a similar model: Based on your choices, they try to determine your tastes. Then they recommend products that reflect those tastes. Tracking allows companies to target you with personalized content, usually to tailor their experience on the website, or to deliver advertising aimed at them.
Video: Online Targeting and Tracking Animation
Complete the following activity: Does it Matter Who Has Your Data?
Test Your Knowledge: Does it Matter Who Has Your Data Assessment
Students will be able to ...
- learn basic statistics about the current digital landscape.
- explore the role that media plays in their lives.
- reflect on the positive and negative impact digital media have on themselves and on society.
After you view the video complete the Digital Life 102 Quiz.
Tally your scores and compare your responses with another student sitting next to you. Discuss the following questions:
(1) Which one or two answers surprised you the most?
(2) Which one or two statistics most closely reflect how you use digital media in your own life? Which are the farthest from your own personal experience?
Key terms to know:
digital media: electronic devices and media platforms such as computers, cell phones, video, the Internet, and video games that allow users to create, communicate, and interact with one another or with the device or application itself.
digital citizenship: navigating the digital world, safely, responsibly and ethically
Complete the Digital Life 102 Assessment.
What are the consequences of over-sharing online?
Though there are many benefits to sharing information online, the Internet should generally be considered public because: (1) “private” information can become public if passed on, and (2) posts in many online communities are public by default. Most information posted online: (1) can be searched, (2) can be seen by HUGE, invisible audiences, (3) can be copied, altered, and sent to others, and (4) is persistent – it’s almost impossible to take down, as it can start to spread the minute it is posted. Information that people post can get out of their control fast, so it is important to consider the consequences beforehand.
Video: Brittney's Story - Posting Something You Regret
Video: Eva's Story - When Messages Spread
After reviewing both videos, complete the following activity: Oops! I Broadcast It on the Internet
How can information you post on the Internet affect your future opportunities?
Everything they or anyone else posts about them online becomes part of a public online presence known as a digital footprint.
Information in a digital footprint becomes public by being copied and passed on so that it can be searched and viewed by a large, invisible audience. Information in a digital footprint is often permanently online, because it is archived in a variety of ways and passed on by others.
Video: Abbas's Story - Pride in Your Digital Footprint
Complete the following activity: College Bound
A digital footprint is all the information online about a person either posted by that person or others. The information in it can become public because it can be searched, copied, and passed on so that it plays to a large invisible audience. It can be difficult or impossible to remove, and it therefore becomes a permanent part of their online image. A reputation may be enhanced by information on interests and activities, opinions, and material giving a consistent picture of oneself.
Complete the following activity: Digital Footprint
Does It Matter Who Has Your Data?
Consider the ways websites and companies collect data online and utilize it to personalize content for their users, as well as consider companies’ motives in doing so. The searches they perform and websites they choose to visit also reveal information about themselves. When you input information into a website – such as profile information or search terms – you are telling that site something about yourself. The companies that run the sites track this data. They then use it to target users with specific content, especially advertising related to their interests. One of the first companies to track and target users online was Amazon.com. It created technology that could match people’s preferences with other users whose buying habits were like their own, and make recommendations on that basis. This kind of targeting worked, and Amazon’s sales grew rapidly. More recently, Amazon began to sell e-books (electronic books). With e-books, the company can track information about what you read, what pages you skip, and what you highlight. Amazon then uses this information to figure out what books to recommend to you (Pariser, The Filter Bubble, 2011, p. 29). Other companies, such as Netflix (which offers movies that you can order by DVD or stream online) and Pandora (which allows you to rate music in real time), have a similar model: Based on your choices, they try to determine your tastes. Then they recommend products that reflect those tastes. Tracking allows companies to target you with personalized content, usually to tailor their experience on the website, or to deliver advertising aimed at them.
Video: Online Targeting and Tracking Animation
Complete the following activity: Does it Matter Who Has Your Data?
Test Your Knowledge: Does it Matter Who Has Your Data Assessment